![]() ![]() Instead of taking a cold shower or transforming regular bathtubs into ice baths, people are investing in a permanent way to make cold water exposure a daily practice, with hopes of boosting metabolism, supporting better sleep, improving muscle recovery, and boosting the immune system 1. ![]() Not only are fitness studios offering cold plunge tubs as an incentive to members, but the market for the best cold plunge tubs and ice baths is growing rapidly as new innovative designs hit the market.Īs predicted in our 2023 wellness trends, the evolution of the cold plunge space marks a change in the way people are approaching cold water therapy. But as more and more people become aware of the health benefits of cold water exposure, the practice is quickly becoming mainstream. Cold water therapy has been a popular among athletes and the biohacker community for years-we're looking at you Huberman. ![]()
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